Rescuing PPC Campaigns: 7 Must Know Metrics

Discover which metrics you need to effectively manage your PPC campaigns, and learn how to: optimize PPC spend; increase relevance & reduce costs; bid less & show up higher in search results.

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Learn Key Opportunities from Unsubscribe Survey

Nearly all email marketers comply with 'unsubscribe' requirements, but few seize opportunities to reinforce customer relationships, according to Lyris/EmailLabs survey.

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Marshall Law: ROI and Online Ad Campaigns

Learn how to track and evaluate your campaigns according to an important indicator of success: return on investment, or more specifically, return on ad spend.

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Marshall Law: ROI Mechanics

Get to the bottom of the factors that affect your return on ad campaign spending, and learn how to use this info to improve your web site.

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