Thursday, June 21, 2007

Marshall Law: ROI and Online Ad Campaigns

Learn how to track and evaluate your campaigns according to an important indicator of success: return on investment, or more specifically, return on ad spend.

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Sunday, June 10, 2007

Marshall Law: ROI Mechanics

Get to the bottom of the factors that affect your return on ad campaign spending, and learn how to use this info to improve your web site.

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